
Creative Head and social media content marketing strategist with a decade of experience in video production, brand storytelling and viral campaign execution across the UAE.
Currently serving as Creative Head at Aura Media LLC (Abu Dhabi), managing creative strategy and social growth for 10+ brands simultaneously — delivering hundreds of videos monthly across Instagram, TikTok, Facebook and YouTube. Experienced across government and private sector projects throughout the UAE, with a track record of taking brands to viral reach through full-cycle content production, influencer management and cinematography.
Monthly performance breakdown across Reels and TikTok — reach, engagement rate and audience growth translated into a client-facing report.
Cross-platform video performance tracking used to steer content strategy and prove ROI to stakeholders.

Full-cycle social campaign — concept, filming, influencer coordination and rollout across Instagram, TikTok and facebook.

private-sector activation built around a content calendar and coordinated influencer roster.
Concept to Creation: We designed a distinct logo and established a comprehensive brand identity that resonates with their target market.

Concept to Creation: We designed a distinct logo and established a comprehensive brand identity that resonates with their target market.
Leads creative strategy and social growth for 10+ clients, managing the full video production pipeline from concept to delivery and running end-to-end influencer partnerships across Instagram, TikTok, Facebook and YouTube.
Led content, campaign strategy and brand marketing across the group's growth from 1 company to 5–6 companies across multiple branches, taking every new brand to viral reach.
Creative Director and Production Head for the Sheikh Zayed Festival, leading a full production team across content creation, filming and delivery, plus creative operations for multiple concurrent clients.
Founded and built a full-service photography, videography and digital marketing studio, delivering 1,000+ videography and editing projects across commercial, events and digital content over 8 years.